KARACHI: Pakistan needs ripening centres in order to facilitate the needs of sophisticated international mango markets. Federation of Pakistan Chambers of Commerce and Industry (FPCCI) Regional Standing Committee on Horticulture Exports Chairman Ahmad Jawad said, “If we establish ripening centres with proper treatment, our mangoes would fetch double rates, besides increasing the export volumes.”
He said Pakistani mangos are naturally blessed a brix level from 18 to 22, which was ideally for any buyer and not available in any other country, but in order to maintain uniformity of brix level in every mango carton, the country needs proper ripening centres.
In high value markets, he said, buyers required same uniformity on each consignment in the form of brix level, but Pakistan has failed to mange this due to lack of technology, which was not acceptable for serious buyers. He said Pakistan annually produces more than 2 million tonnes of mangoes but the exports hardly crossed 100,000 tonnes mark, which was nothing as compared to the potential.
“Surprisingly, certain segments of exporters every year issued unpractical statements as to why the country failed to achieve mango exports target,” he added. During the last season, a high value outlet in Dubai sold Thai mangoes at the rate of 49.50 dirhams per kilogramme against Pakistani mangoes at the rate of 13.50 dirhams per kg in its outlet, regardless of the fact that Pakistani mangoes were best in taste and had unique aroma, he claimed.
Jawad said Pakistani mango industry has failed to establish required infrastructure owing to the negligence of the private as well as the government sector. “We have issues of climate change, which also affects mango production at certain level, but that does not mean our exports get affected by this reason,” he said, adding that we can easily take up the annual export to 300,000 tonnes on the existing scenarios if we establish required infrastructure and ripening centres in stipulated frame of time.
Source: Daily Times