ISLAMABAD: More than 1,500 women and men were trained under five value chains of green businesses, including wild mushrooms, seashell embellishments, jewellery making, green mussels farming and turkey farming in Khyber Pakhtunkhwa, Balochistan and Gilgit-Baltistan.
Business for Social Progress Chief Executive Officer Dr Amena Hasan said this while addressing the launching ceremony of ‘Green Business Incubator’ on Wednesday.
She shared details about the work done under Green Decent Jobs for Socio-economic Empowerment Project (GDJ4SEEP) with support from International Labor Organisation (ILO) and Department of Foreign Affairs Trade and Development Canada.
Under the project, work is done to establish SOPs for five value chains of green businesses that included wild mushrooms, seashell embellishments, jewelry making, green mussels farming, and turkey farming, she said.
“It is extremely important to provide sustainable market access to the communities involved in sustainable harvesting of natural ingredients and this will be ensured through the first ethical brand of natural ingredients ‘Forest Picks’,” she added.
Amena Hasan said the ‘Forest Picks’ aims to offer high value organic and wild harvested products hand-picked from the remote and isolated pristine valleys of northern Pakistan and virgin deserts in the south of the country.
“All stakeholders including government, not for profit and business organisations should work together to promote green businesses in the country,” she said. “We have envisioned an institution namely ‘Green Business Incubator’ that will work even beyond the project life to promote green entrepreneurship in Pakistan.”
Senior Programme Officer Munawar Sultana appreciated the hard work carried out by the team of Business for Social Progress to launch ‘Forest Picks’, the first ethical brand of natural products from Pakistan.
She said the ILO sees green jobs as central to sustainable development and we are mandated to help Pakistan shift into a low carbon and sustainable society. Since most of the economic activities, Pakistani women are involved in, mainly depend on natural resources and hence they are the direct beneficiaries or vice versa of any transformation in the environment, she added.
She wished both initiatives ‘Forest Picks’ and ‘Green Business Incubator’ to grow and contribute in bringing prosperity for the women and men of Pakistan.
Forests Inspector General Syed Mehmood Nasir praised the hard work of the BSP and emphasised the steps taken by the organisation for promoting the green and ethical business practices.
Source: Daily Times